Every morning I wake up, brush my teeth, hop into my car, tune into hitz.fm 95.3 “Playing you all the hits”.
Yeah, call me mainstream and what not, but I’ve been listening to them since 6 years ago. I’m a guy who keeps his fingers firmly on the pulse of mainstream pop culture so I listen to all the current hits, which includes everything from Flo Rida to Rihanna to Lady Gaga.
Admittedly, it doesn’t take a lot of make a Top 40 music these days. All you really need to know is how to stutter uncontrollably. For example,
“Umbrella-ella-ella-eh-eh-eh.” – Rihanna
“Po-po-po-po-poker face po-po-poker face.” – Lady Gaga
Then there’s “Alejandro, Alejandro. Ale-Alejandro Ale-Alejandro.” – Lady Gaga
Whoever Alejandro is, somebody please tell him to stop call Lady Gaga’s name so much that she has to write a song about him.
I like listening to hitz.fm, although sometimes what they talk about are stuff happening in Kuala Lumpur.
Whenever they have concerts like Paramore or Adam Lambert, it’s in Kuala Lumpur. Whenever the hitz.fm Cruisers have freebies to giveaway, it’s in Kuala Lumpur.
Good thing is, whenever Priscilla Patrick talk about how horrible the traffic jam is, it’s also in Kuala Lumpur!
Pretty much the only time we ever hear about Kuching on hitz.fm is when there’s a traffic jam happening in Jalan Kuching.
In the end, those of us living in Kuching felt a little ripped off. We always felt KL folks are a little spoilt because there’s so much happening over there and not enough happening over this side of the South China Sea.
Hey, we are Malaysians too! We want those freebies and those concerts too! We wanna prank our friends and colleagues with Gotcha calls too! What about meeeeee?
Well, looks like our prayers are answered because all this is about to change.
On 25th October, Malaysia’s No.1 English radio station hitz.fm, along with sister stations MY FM and ERA fm have officially set up their bases in Kuching.
This is huge. For those of us living in Kuching, this is the best thing to have happened in Kuching since the invention of Sarawak laksa and Kolo mee!
In fact, this is the first time we have localised radio content run by a commercial national radio broadcaster.
For radio listeners, this means we can call into radio stations without dialling “03” in the front and win prizes that we can use without flying to KL. It means we can tune into My FM and listen to people talking in Mandarin instead of Cantonese – because God knows only how many people in Sarawak speaks Cantonese.
It means we can tune into our radios and hear about news and events happening in Kuching, instead of something happening on the other side of the country. Heck, it even means we can have legendary radio announcers Jakeman visiting Level Up Fitness in Kuching, and blog about it!
For local businesses like myself, it means we can finally advertise on local radio stations – the ones that people actually listens to – and not pay ridiculous advertising fees to advertise to people who aren’t even living in Sarawak. Heck, I have already booked my advertising slots on all three radio stations.
By setting up their base in Kuching, hitz.fm, MY FM and ERA fm is gonna revolutionise the radio landscape in Sarawak for the better.
hitz.fm even recruited two Kuching-based radio announcers and give them their own 3-hour timeslot from 10am – 1pm weekdays. The two are 25-year-old pint-sized former “Food Designer” Vix, and 29-year-old ex-Insurance-Analyst Herman.
Neither of them have any experience in radio announcing, but what incredible charisma they possess and what great future they have ahead of them. Soon, Vix and Herman will be joining luminaries like Jakeman.
No, I have no idea why most of them have no hair either.
Judging by the looks of it, our local DJ Herman have a “bald” future ahead of him.
Anyone got any ideas on a radio ad for a fitness centre? Anything will do… as long as it’s not two woman speaking excitedly inside a supermarket please.