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Monday, 08 November 2010

hitz.fm Kuching

Every morning I wake up, brush my teeth, hop into my car, tune into hitz.fm 95.3 "Playing you all the hits".

Yeah, call me mainstream and what not, but I've been listening to them since 6 years ago. I'm a guy who keeps his fingers firmly on the pulse of mainstream pop culture so I listen to all the current hits, which includes everything from Flo Rida to Rihanna to Lady Gaga.

Admittedly, it doesn't take a lot of make a Top 40 music these days. All you really need to know is how to stutter uncontrollably. For example,

"Umbrella-ella-ella-eh-eh-eh." - Rihanna

"Po-po-po-po-poker face po-po-poker face." - Lady Gaga

Then there's "Alejandro, Alejandro. Ale-Alejandro Ale-Alejandro." - Lady Gaga

Whoever Alejandro is, somebody please tell him to stop call Lady Gaga's name so much that she has to write a song about him.

I like listening to hitz.fm, although sometimes what they talk about are stuff happening in Kuala Lumpur.

Whenever they have concerts like Paramore or Adam Lambert, it's in Kuala Lumpur. Whenever the hitz.fm Cruisers have freebies to giveaway, it's in Kuala Lumpur.

Good thing is, whenever Priscilla Patrick talk about how horrible the traffic jam is, it's also in Kuala Lumpur!

Pretty much the only time we ever hear about Kuching on hitz.fm is when there's a traffic jam happening in Jalan Kuching.

In the end, those of us living in Kuching felt a little ripped off. We always felt KL folks are a little spoilt because there's so much happening over there and not enough happening over this side of the South China Sea.

Hey, we are Malaysians too! We want those freebies and those concerts too! We wanna prank our friends and colleagues with Gotcha calls too! What about meeeeee?

Well, looks like our prayers are answered because all this is about to change.

On 25th October, Malaysia's No.1 English radio station hitz.fm, along with sister stations MY FM and ERA fm have officially set up their bases in Kuching.

This is huge. For those of us living in Kuching, this is the best thing to have happened in Kuching since the invention of Sarawak laksa and Kolo mee!

In fact, this is the first time we have localised radio content run by a commercial national radio broadcaster.

For radio listeners, this means we can call into radio stations without dialling "03" in the front and win prizes that we can use without flying to KL. It means we can tune into My FM and listen to people talking in Mandarin instead of Cantonese - because God knows only how many people in Sarawak speaks Cantonese.

It means we can tune into our radios and hear about news and events happening in Kuching, instead of something happening on the other side of the country. Heck, it even means we can have legendary radio announcers Jakeman visiting Level Up Fitness in Kuching, and blog about it!

For local businesses like myself, it means we can finally advertise on local radio stations - the ones that people actually listens to - and not pay ridiculous advertising fees to advertise to people who aren't even living in Sarawak. Heck, I have already booked my advertising slots on all three radio stations.

By setting up their base in Kuching, hitz.fm, MY FM and ERA fm is gonna revolutionise the radio landscape in Sarawak for the better.

hitz.fm even recruited two Kuching-based radio announcers and give them their own 3-hour timeslot from 10am - 1pm weekdays. The two are 25-year-old pint-sized former "Food Designer" Vix, and 29-year-old ex-Insurance-Analyst Herman.

Neither of them have any experience in radio announcing, but what incredible charisma they possess and what great future they have ahead of them. Soon, Vix and Herman will be joining luminaries like Jakeman.

Adam C

JJ

Ean

No, I have no idea why most of them have no hair either.

Judging by the looks of it, our local DJ Herman have a "bald" future ahead of him.

Anyone got any ideas on a radio ad for a fitness centre? Anything will do... as long as it's not two woman speaking excitedly inside a supermarket please.

41 Comments

Unregistered

nice one!! finally!!

Unregistered

Isn't it ironic that the RADIO is a *huge* step forward in kuching? I want a radio that projects 3D images of JJ and EAN onto my wall.

...Maybe get Kenny to voice the two women. That might work. :D

Unregistered

Nice one btw... but I don't know if it's just me, but you seem to be in a bit of a rush ey... The grammar seemed to die a little and the bald img looked a little... Paint. Don't mean to fire at anyone. Not a hater. :)

Oh, does this mean that KL people get to hear the Kuching DJ voices or what? We should make them call OUR numbers for a change. :D

Unregistered

lol.. that will be fun to have them call our numbers instead of 03..

Unregistered

Dear Kenny,
What is the address of the Level Up Fitness?

Neoh from S'pore

Unregistered

..but we still wouldn't be hearing about traffic jams in Kuching from over here?

Unregistered

Speaking of radio ads, it never fails to remind me of the:
Hey, do u know xxx company provides so-n-so products?
Yeah, the products have so-n-so benefits... A-Z advantages.... 1-9 functions..
So, let's go grab one today!

Yeah! Hitz.fm always come up with some nice catching ads!

Unregistered

Kenny you should do one with your voice in side la of course. Something like "Hey everyone, I'm Kenny Sia!! I used to be a fatty but after I go to gym I look like Hercules!" =P When are you going to come to KL haR?!!? I miss u la. muax muax. lol

Unregistered

Bullshit.


I only listen to BFM, 89.9, The Business Station. Although interesting, but sometime they do talk too much.

This coming from a 17 year old.

Unregistered

What do you expect? It's a talk-show radio station. Still, they play the best songs in the station.

Unregistered

HAHA, one of the most entertaining entry of yours. I actually laughed out when you wrote "Whoever Alejandro is, somebody please tell him to stop call Lady Gaga's name so much that she has to write a song about him."
Nice one!

Unregistered

My far the worst Lady Gaga song.

Unregistered

*By far

Unregistered

advert idea:
you can start off the ad with a woman (maybe joined by a man) making groaning/moaning noises (sexy ones not like those you make after taking a huge dump) for about 5 seconds before the metallic sound of pulley weights falling back.
"Only at Level Up Fitness! Come join us today!"
:D

Unregistered

Maybe you could have an advertisement of people running and panting. So you hear the footsteps and breath of the people. and slowly this transitions into like a background with the running and panting, - But with fitness music coming up. Your narrator would start talking here. Talks talks talk, and then when he speaks about gym giving you a peace of mind, yoga etc. stuff like that change the music into a chinese oriental erhu thing. Put the tagline of Fitness First inside, information details, - end with panting and breathing. :)

Unregistered

mintak tolong ivan and hilda lor...

Unregistered

*cartoon-ish fighting noises*
5000 HIT! 12 HIT COMBO!
*trumpets and music*
*robotic voice* YOUR FITNESS LEVEL HAS INCREASED!

or maybe something like

'Need to lose weight? Or do you want a better, healthier, fitter body? Looking for a place to exercise? Is your name NOT Tommy Georgina Smith? Are you either male or female? Then we're talking about YOU! Come join Level Up Fitness today!

Unregistered

I like jeri's suggestion!

Unregistered

i know that herman guy. we used to go to the same uni. clever, funny yet so blur. all the time!!

Unregistered

kindly comment on this...

http://ctkhadeeja.blogspot.com/2010/10/tudung-di-akhir-zamantudung-rahib.html

Unregistered

coolies, Hitz now venturing to the world of Cat-Land! :D

tehtarikmemoirs.com

Unregistered

Sigh...you need to stop promotion your little gym once in a while and really concentrate on this blog. Its gone downhill man. The thing is I am not sure if you are even aware of that, or if you care. Boring...I use to come often because I really liked your blog, but now I come once in a blue moon. I am sure there are other like me too.

Unregistered

I love hitz.fm! its amazing how I can receive it thru iphone here in Australia :)

Unregistered

Good MS-Paint job with Herman's botak head :P

Unregistered

Finally Hitz.FM go Kuching... :)

Unregistered

OMG!! I KNOW THIS HERMAN! MY EX-COLLEAGUE!! lol!!! So, these are the new DJs, Vix & Herman the kuching kias have been tweeting about since they first started.

Let's stutter so we also get to be in Top 40. Ahh ahhh ahhh Chooo!

Unregistered

blog stalking .. wow.. so nice get to meet those dj in person.. just curious.. when they are on air, suddenly fart.. damn.. millions of people know.. cool:P

Unregistered

cool !

Unregistered

Herman is going bald soon. :P

anyway, on the advert.. why not asking using different people saying different words to promote it.

would be cool.

Unregistered

wtf why the poster for East Hitz.Fm is filled with pictures of orang-hutan n plants like hulu hulu kampung like tat?! damn, i cant wait to see kch for myself tonight! i wan kolo mee :P

Unregistered

People outside KL should be happy that they're not living in KL. Many companies are set in KL, they keep talking about KL, write about KL, and make KL one of the globe's most overrated city.

At first I can't believe Kenny listens to Hitz.Fm. Judging from his interest, he should be listening to BFM 89.9. But later, I noticed that BFM 89.9 can only be heard in KL. The radio station should be launced nationwide. The best radio station in KL. I think Hitz.Fm sucks because modern mainstream music also sucks.

Unregistered

level up should come out with slogan. just like hitz.fm playing u all the hits.Level up?What's up?

Unregistered

yes kenny!!! finally, u're back! i like this post. enjoyed it. it was funny and entertaining man! =D

Unregistered

You can have an ad where you write a musical about your gym. You know, like the one MYEG did, where you poked fun at it? LOL. Give it a shot man.

Unregistered

wowwwwwwww................i think that "VIX" will be famous in Italy too!!!! Ciaooooooo Vic!!!! see u................ALEX

Unregistered

i guess the power of Kenny does affect the popularity of Kuching... u should be putting quite an effort in making Kuching a different place now... thanks Kenny!

Unregistered

The main point you hv to focus on ur advertise will be the important of health. Imagine a 25year old man having 35year old body is a bad thing.

Unregistered

nice. Hitz.FM I like

Unregistered

Is a good thing when hitz and my FM Broadcast at Kch. But somehow for certain area the receiving is worse. The receiving is better when it’s broadcast from west msia. Wish they could look into this problem. Everyone is complaining about this issue.

Unregistered

This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. Thanks for this great resource!

Unregistered

Thanks For Sharing.

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